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Toto Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking achievements in Formula 1

Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

Wolff, aged 53 will remain as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos, who each also own a third of the enterprise.

An official representative stated: "We will be making no official statement on the matter. The governance of Mercedes F1 stays unaltered, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in worth of Mercedes F1 since Ineos Group acquired its share for £208m in 2022.

This surge demonstrates the growth in valuations of F1 teams recently due to the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the highest-earning sports movie to date.

Current Performance

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

AH
By

Amy Hayes

A tech journalist and geopolitical analyst with over a decade of experience covering digital transformations and international relations.

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