Users will soon have a fresh option that enables them to lessen the volume of AI-made content appearing in their timelines. This initiative comes as the service announced that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread launch. This development coincides with a rise in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding channels on another major platform only show AI-generated videos. A considerable share of this output is considered low-quality AI content, a phrase for inferior, mass-produced content that is typically illogical or surreal.
Our research shows that many people appreciate content created using AI tools, ranging from digital art to informative clips, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Collectively, more than 100 million videos are uploaded to the app every day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of artificial media they view by accessing the content preference setting in the platform and choosing the AI content topic. Other topics that are already be modified under the filter include politics, style, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines mandate users to label convincing AI-generated content, and it bans harmful deepfakes of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
In addition, the app will from now on add an artificially created label to content made using its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This measure is intended to help prevent users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar awareness program for professionals and institutions to produce informative material about ethical AI use. This program will support non-profit groups dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over intentions to make redundant numerous safety staff in the UK. It is expected to cut a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it is viewed by people. The platform announced a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
